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MERIDA

MERIDA’s company founder Ike Tseng (1932–2012) was a very honour-able person and a real visionary. During a trip through the USA at the beginning of the 1970s, he discovered a note at the door of a bike shop stating that not any bikes from Taiwan were accepted for repair due to bad quality. This annoyed Ike Tseng – and already shortly afterwards in September 1972, the first production plant of his company Merida Industry Co., Ltd. was opened in Yuanlin (Taiwan). The man whose life motto was “move with passion and courage” chose the name “Merida” intentionally: The rough translation of the three syllables “Me-Ri-Da” means that the company’s intention is to manufacture only beautiful and high-quality products enabling anyone to reach her or his destination as pleasantly as possible. But Ike Tseng wouldn’t have been himself if he had been satisfied with the successful realization of his plan to be able to offer high-quality bikes “Made in Taiwan”. So in 1988, he took the second big step by launching the independent brand MERIDA: In accordance with the corporate philosophy, the frames of a complete range of sophisticated and internationally recognized bikes should be graced deservedly by the three syllables “Me-Ri-Da”.

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